About Us

Our Story - BikeTrac

Based out of Silverstone in Northamptonshire, BikeTrac has developed its own technology and now protects thousands of machines. The team proudly boast a recovery rate of over 90% and have recovered over £10m worth of stolen machines in this time.

The BikeTrac story is one of two halves and one that on first inspection would seem to be a simple story of a large organisation developing a new product. But the creation of BikeTrac stems from two individuals who had a passion for both bikes and technology to create the product and service we know today.

Rewind to 2008 and the Road Angel Group (RAG), who were renowned then for their speed camera detection products, were beginning to develop their fleet telematics products. A development in technology meant the previously large units could be made much smaller. Working for RAG at the time was keen motorcyclist, Bill Taylor. Bill had seen the progress and started to think about the application on two-wheels. A conversation with RAG’s technical wizard, Andrew Conrich, saw the seed of an idea grow quickly, and by 2009 the team had developed a prototype and was ready to launch to the market.

With BikeTrac quickly establishing itself as the first truly dedicated product with Thatcham approval for motorcycles, the team enjoyed huge success, recovering bikes successfully from the word go and proving the proof of concept without any negativity. Bill Taylor picked up the story, “It really was the right product at the right time. We knew and trusted in the technology, so once we were able to get the customer support elements agreed with a Secure Operating Centre and full back-up, then we just had to prove to customers and the authorities that it worked.”

And that proof was all in the pudding, as BikeTrac quickly showed owners and police forces right across the country that their tech and support was very much effective.

Taylor continued, “It’s one thing bringing a product to market, but quite another gaining the respect and trust of the authorities. But for us, this was crucial. Showing police that we do confidently know where a stolen bike has been hidden and then convincing them to get a search warrant or to break a door down is no mean feat. But after only a handful of recoveries, news within the police forces spread and the support was quite frankly, very surprising early on.”

With that support and trust from the police, BikeTrac’s recovery rate was immediately impressive, with search warrants issued and owners crucially getting their stolen bikes back. To this day, BikeTrac’s recovery rate is still over 90%.

Taylor added, “This really was a very important step for us. Within a few months, when Police were contacted and told the stolen bike had a BikeTrac fitted, the response was now positive and on the whole proactive. Police had learned that we could get the bikes back and on occasions lead them straight to the thieves, it was a win, win for everyone involved”.

By the winter of 2016, parent company Road Angel Group was looking to restructure and so the opportunity came for Andrew and Bill to take BikeTrac on as its own individual entity - an opportunity that allowed complete focus on the next stage of BikeTrac’s development.

In those last five years, BikeTrac has focused on improving customer satisfaction by implementing products and services all aimed at improving security, reducing thefts and beating the upward trend in bike theft. With a dedicated app for all owners, customisable alerts, hardware updates and even no-cost-to-consumer services like the provision of Securitas support, the team have worked in all areas to improve customer experience, satisfaction and results. The team have even introduced a 0% finance option for owners to make security even more affordable and easy. To learn more about BikeTrac visit www.biketrac.co.uk or follow us on social media @BikeTrac.